are those that lure a company towards the overseas market and are based on the attractiveness of a potential foreign market

CAE 20

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Business
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University
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Medium
Mary Joy Asis
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48 questions
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1.
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1 min • 1 pt
2.
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are compulsions or occurrences within the internal or domestic environment of the company which force it to seek overseas markets.
3.
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normally the first option to be explored when firms decide to pursue international trade
4.
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A ______is a ‘horses for course’ approach allowing the firm to charge different prices across different international segments.
5.
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also called a push promotional strategy, refers to a strategy in which a firm attempts to take its products to consumersto “push” them onto consumers.
6.
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the goal is to use various active marketing techniques to push their products to be seen by consumers, sometimes right at the point of purchase
7.
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commonly used to gain and increase product exposure.
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