CAE 20

CAE 20

University

48 Qs

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CAE 20

CAE 20

Assessment

Quiz

Business

University

Medium

Created by

Mary Joy Asis

Used 1+ times

FREE Resource

48 questions

Show all answers

1.

FILL IN THE BLANK QUESTION

1 min • 1 pt

are those that lure a company towards the overseas market and are based on the attractiveness of a potential foreign market

2.

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1 min • 1 pt

are compulsions or occurrences within the internal or domestic environment of the company which force it to seek overseas markets.

3.

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1 min • 1 pt

normally the first option to be explored when firms decide to pursue international trade

4.

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1 min • 1 pt

A ______is a ‘horses for course’ approach allowing the firm to charge different prices across different international segments.

5.

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1 min • 1 pt

also called a push promotional strategy, refers to a strategy in which a firm attempts to take its products to consumersto “push” them onto consumers.

6.

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1 min • 1 pt

the goal is to use various active marketing techniques to push their products to be seen by consumers, sometimes right at the point of purchase

7.

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1 min • 1 pt

commonly used to gain and increase product exposure.

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