Total customer cost consists of all of the following components except:

MKT 202 04

Quiz
•
Other
•
1st Grade
•
Hard
Xuân Triệu Bò
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30 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
monetary cost
social cost
time cost
psychological cost
physical cost
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Service high on experience and credence attributes such as surgery would create high
monetary cost
social cost
time cost
psychological cost
physical cost
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which situation is NOT going to increase the price competition?
Higher number of competitors
Larger amount of substituting offers
Wider distribution of competitors
Lower demand
Reducing surplus capacity
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which circumstance is NOT going to help the service organization to reduce price competitions
Non-price related cost of using competitors products are high
Personal relationships matter
Switching cost are high
Economic downturn makes customers become more price sensitive
Time and location specificity reduces choice
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
One example of basic product rate fences in hotel industry is:
Size and furnishing of a hotel room
Free breakfast at the hotel
Time of booking
5 consecutive days of stays
Personal butler
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which one of the following is NOT a non-physical fences based on buyer characteristics?
Time of booking or reservation
Frequency or volume of consumption
Group membership
Size of customer group
Geographic location
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Following ways help firms to improve customers' fairness perception EXCEPT_____________
Use unpublished prices and frame fences as discounts
Use service recovery or deal with overbooking
Use bundling to hide discounts
Take care of loyal customer
Design price schedules and frame fence that are logical, clear and fair
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