ABM_Series_test_Mar_2025

ABM_Series_test_Mar_2025

Professional Development

20 Qs

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ABM_Series_test_Mar_2025

ABM_Series_test_Mar_2025

Assessment

Quiz

Professional Development

Professional Development

Practice Problem

Hard

Created by

Prof. Anand

Used 5+ times

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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which type of Advertising Effectiveness test extracts "an overall reaction to each ad under construction as well as a rank ordering of the ads based on the viewers' perceptions" ?

Focus Group Discussions

Consumer Jury

Portfolio Tests

Recognition tests

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The etymology of 'Advertisement' means

"To lift up"

" To turn towards"

" to conclude"

" to make colourful"

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

" –A select audience is issued a set of ads; their behaviour from the time they watch the ad on TV, upto their sales chekout point is tracked " refers to .............................. method for measuring advertising effectiveness

Physiological testing

Test Marketing

Comprehensive Measures

Single- source tracking

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

True or False: In an Advertising Agency, the Account Executive carries our Cost Control function

False

True

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

"the collection and analysis of public content by consumers, influencers, and the media around your brand" is called

Social Media Analytics

Social Media Management

Social Media Intelligence

Social Listening

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

"A document provided to the advertisers or the agency and containing important information about a communication activity or an upcoming advertising campaign." This is a ..............................................

Media Plan

Client Brief

Release Order

Credit Note

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

This is............

Prasoon Joshi

Piyush Pandey

Sam Balsara

Alyque Padamsee

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