Social marketing lecture 1

Promotion may be for ideas rather than a product or a service

• true

• false

Social marketing has other names as Social media marketing or E-marketing

• True

• False

Social marketing is an application of commercial marketing technology to he execution of program designed to influence target audience involuntary behavior

• True

• False

Social marketing is the process of delivering benefits that target audience want in exchange of audience behavior that benefit society without financial profit

• True

• False

Social marketing elements include traditional marketing principles

• True

• False

The marketing mix is considered an element in social marketing

• True

• False

Marketing mix has the same meaning in both traditional marketing and social marketing

• True

• False

Research tools of traditional marketing is found in social marketing

• True

• False

Answer explanation

Yes it is found but do not forget that research tools, traditional marketing techniques, and the marketing mix are all used in social marketing but in a different way than used in traditional marketing

Social marketing is all about giving new knowledge and changing target audience's attitude

• True

• False

Answer explanation

social marketing is not just about the previous elements but also about achieving big result wich is changing behavior

People can be forced to change their behavior

• True

• False

Answer explanation

If you forced peple you will have only short timed influence