Six Steps in USP

Step 1

• Start with a great product

• Rank your company in relationship to your competitors.

• Articulate your unique selling proposition.

• Conduct reliable research on the needs, wants, and buying motivations of your target market.

Step 5

• Conduct reliable research on the needs, wants, and buying motivations of your target market.

• Integrate your unique selling proposition into all aspects of your business.

• Start with a great product.

• Put it on repeat.

Step 4

• Rank your company in relationship to your competitors.

• Articulate your unique selling proposition.

• Articulate your unique selling proposition.

• Develop a marketing strategy.

Step 6

• Integrate your unique selling proposition into all aspects of your business.

• Conduct reliable research on the needs, wants, and buying motivations of your target market.

• Start with a good product

• Put it on repeat

Step 2

• Rank your company in relationship to your competitors.

• Conduct reliable research on the needs, wants, and buying motivations of your target market.

• Integrate your unique selling proposition into all aspects of your business.

• Articulate your unique selling proposition.

Step 3

• Rank your company in relationship to your competitors.

• Articulate your unique selling proposition.

• Put it on repeat.

• Start with a great product.

Name the step:

Start with a great product.

• Step 3

• Step 1

• Step 2

• Step 6

Name the step:

Rank your company in relationship to your competitors.

• Step 4

• Step 5

• Step 3

• Step 2

Name the step:

Put it on repeat.

• Step 1

• Step 2

• Step 6

• Step 5

Name the step:

Integrate your unique selling proposition into all aspects of your business.

• Step 2

• Step 5

• Step 3

• Step 4