
MGT 2 for 2DHVACT2 and 2DIAMT2
Quiz
•
Business
•
2nd Grade
•
Practice Problem
•
Easy
Alanah Tamarah
Used 4+ times
FREE Resource
Enhance your content in a minute
13 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
This is to ensure a customer makes repeat purchases, is satisfied with a company's services, and does not defect to a competitor.
Customer Lifetime Value
Customer Retention
Customer Relationship
Customer Satisfaction
2.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
It is the total amount of money a customer is expected to spend with your business, or on your products, during the lifetime of an average business relationship.
Customer Appreciation
Customer Retention
Customer Lifetime Value
Customer Satisfaction
3.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
It is the process of marketers using effective marketing strategies to attract consumers and motivate them to become loyal customers.
Customer Relationship Management
Customer Loyalty
Customer Acquisition
Customer Satisfaction
4.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
It has enhanced the CRM process by making it easier for organizations to build engaging and authentic relationships with their current and future customers.
Search Engines
Learning Management System
Social Media
Newsletters
5.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
The following are the benefits of positive customer relations, except:
Customer retention
Customer loyalty
Customer acquisition
Customer attrition
6.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
It is a type of customer relationship that mixes a more sophisticated form of customer self-service with automated processes.
Self-service
Automated services
Communities
Co-creation
7.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
It is the ___________ that can help drive the project to completion by defining solution requirements, prioritizing requirements, assisting with the design of input screen structure and navigation, and supporting the testing and training efforts.
Executive Assistants
Executive Managers
Middle Managers
Supervisors
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