MGT 2 for 2DHVACT2 and 2DIAMT2

This is to ensure a customer makes repeat purchases, is satisfied with a company's services, and does not defect to a competitor.

• Customer Lifetime Value

• Customer Retention

• Customer Relationship

• Customer Satisfaction

It is the total amount of money a customer is expected to spend with your business, or on your products, during the lifetime of an average business relationship.

• Customer Appreciation

• Customer Retention

• Customer Lifetime Value

• Customer Satisfaction

It is the process of marketers using effective marketing strategies to attract consumers and motivate them to become loyal customers.

• Customer Relationship Management

• Customer Loyalty

• Customer Acquisition

• Customer Satisfaction

It has enhanced the CRM process by making it easier for organizations to build engaging and authentic relationships with their current and future customers.

• Search Engines

• Learning Management System

• Social Media

• Newsletters

The following are the benefits of positive customer relations, except:

• Customer retention

• Customer loyalty

• Customer acquisition

• Customer attrition

It is a type of customer relationship that mixes a more sophisticated form of customer self-service with automated processes.

• Self-service

• Automated services

• Communities

• Co-creation

It is the ___________ that can help drive the project to completion by defining solution requirements, prioritizing requirements, assisting with the design of input screen structure and navigation, and supporting the testing and training efforts.

• Executive Assistants

• Executive Managers

• Middle Managers

• Supervisors

These are the types of information stored in a CRM, except:

• Purchase History

• Preferences

• Criminal History

• Personal Information

It is a business method wherein one company attempts to sell a product or service to another company.

• Merger

• Business-to-Consumer

• Business-to-Business

• Acquisition

The ___________ approach is centered on selling products or services directly to customers.

• Merger

• Business-to-Consumer

• Business-to-Business

• Acquisition