13.1 vocab
Authored by TANNER PETERS
Business
10th Grade
Used 1+ times
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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Matching the characteristics of a product to a customer’s needs and wants is a concept
Feature-Benefit Selling
Buying Motives
Prospecting
Selling Points
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
coordination of sales and promotional plans with buying and pricing
Referrals
Selling Points
Merchandising
Emotional Motives
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
is an objective detail about a product
Patronage Motives
Extended Product Features
Emotional Motives
Product Features
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Tangible attributes
Physical Features
Merchandising
Extended Product Features
Cold Canvassing
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Intangible attributes
Product Features
Patronage Motives
Extended Product Features
Prospecting
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The advantages or personal satisfaction a customer will get from a good or service
Product Features
Customer Benefits
Patronage Motives
Referrals
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
noting the function of a product feature and explaining how it be
Rational Motives
Merchandising
Extended Product Features
selling point
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