Basic Marketing practice chapter1234

  ________ are created when the buying power backs a person’s want.

• needs

• wants

• demands

• request

There are ______ stages in Maslow Hierarchy of needs.

• three

• four

• five

• six

Love and sense of belonging is the example of _________.

• self-actualization

• social needs

• physiological needs

• self-esteem

A good mission statements has below characteristics, EXCEPT:

• scope

• motivating

• policy

• wide

Based on BCG Growth Matrix, if the market growth rate is high, and the relative market share low, it shows that, the company performance is at _________ quadrant.

• stars

• question marks

• cash cow

• dogs

When the company’s performance is cash cow, the best suggested action taken for the company is to __________.

• build

• hold

• harvest

• divest

SWOT analysis is explaining about __________.

• strength, weakness, opportunity and threat

• social, weakness, organization and telecommunication

• strength, wellness, opportunity and telecommunication

• social, wellness, opportunity and task

A person who control the information flow in relation to purchase is called __________.

• user

• decider

• influencer

• gatekeepers

If perceived performance is lower than buyer expectation, it will creates _________.

• dissatisfied buyer

• satisfied buyer

• delighted buyer

• neutral buyer

Straight rebuy is __________.

• a product that new developed by the manufacturer

• a product that purchased regularly in a continuous manner

• a product that had been purchased before, but has some improvement

• a product that purchased directly from the manufacturer without involving intermediaries