DEA SESSION III

Who do we ask to help with Search Marketing Planning & Buying?

• REPRISE

• MATTERKIND

• KINESSO

Who do we brief for Display campaigns 

• MATTERKIND

• KINESSO

• REPRISE

What are the three main reasons to run a brand campaign? 

• Association, Synergy, Consideration

• Awareness, Consideration, Intention 

• Marketing, Greatness,

  Michael

• Association, Sentiment, Salience  

What are the three main digital brand objectives? 

• Impressions, Engagement, Reach 

• Traffic, Leads, ROAS 

• Views, Reach, Frequency 

• Actions, Frequency, Views 

Outside of media KPIs, Brand Lift Studies can be used to measure success. 

• TRUE

• FALSE

How long is a video view on Meta? 

• 1 sec

• 15 sec

• 2 sec

• 6 sec

CPL refers to the:

• Cost per Lachlan

• Cost Per Lead

• Clicks Per Link

• Cost Per Link

What is NOT an optimal metric to use for optimising performance campaigns

• Revenue

• Leads

• Sales

• Reach

It is possible to have a positive ROI but Negative ROAS

• TRUE

• FALSE

We love you guys. +1 point for that cutie face.

• Love DEA

• DEA lover

• DEA fan hooligan