Marketing Communication

Which is not main promotional tool?

• Marketing mix

• Sales promotion

• Advertising

• Public Relations

The use of short-term incentives to encourage the purchase or sale of a product is called

• Advertising

• Personal selling

• Public relations

• Sales promotion

News releases are examples of

• Advertising

• Publicity

• Sales Promotion

• none of the above

Public relations involves

• Publicity

• press release

• product design

• personnel involvement in local events

___________ is the process of coordinating the various promotional elements & other marketing activities

__________ refers to the total number of different people or households exposed, at least once, to a medium during a given period.

_________ refers to average number of times that those customers will be exposed to the message.

Creative strategy

• similar to creative tactics

• determines how advertising message will be executed

• determines what the advertising message will say

A good objective must involve the following elements EXCEPT

• specific

• measurable and achievable

• timed and targeted

• relevant

• simple

USP refers to unique selling proposition

• True

• False