ENGAGEMENT MARKETING - MARKETING - May2023
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Professional Development
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20 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 5 pts
Alasan mengapa engagement menjadi kunci menciptakan loyalitas pelanggan di era digital...
The engagement "addiction"
There is mobile application
There is a battle for attention
Generational shift/Hungry generations
2.
MULTIPLE CHOICE QUESTION
1 min • 5 pts
Ada 3 teknik melakukan engagement marketing dengan baik KECUALI
Gamification
Hungry Generations
Menciptakan mobile app
Melakukan social CRM
3.
MULTIPLE SELECT QUESTION
1 min • 5 pts
Fitur dasar pada mobile app ada 3 yang paling trending saat ini, yaitu...
(Ada 3 jawaban benar)
Login
Social
Local
Mobile
4.
MULTIPLE SELECT QUESTION
1 min • 5 pts
Ada 4 komponen di dalam gamifaction yaitu....
(Ada 4 jawaban benar)
Tiers
Call to action
Point System
Incentives
Addiction
5.
MULTIPLE SELECT QUESTION
1 min • 5 pts
Pengukuran social media engagement menggunakan metrics antara lain...
(Pilih 3 jawaban benar)
Shares / retweets.
Click-throughs atau clicks.
Mentions dan hashtag
Leads
6.
FILL IN THE BLANKS QUESTION
1 min • 5 pts
Semua bentuk interaksi (dua arah) antara merek dengan konsumen di media sosial disebut...
(a)
7.
MULTIPLE CHOICE QUESTION
1 min • 5 pts
Engagement marketing melewati beberapa proses, KECUALI..
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Desire
Interest
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