*L10 Quiz

Which of the following is NOT a necessary condition for tourism?

• Tourists should have time to enjoy the tourism offerings

• There should be a variety of transportation options available

• Tourists must have the means to pay for tourism activities

• Tourists must enjoy learning new things to enjoy tourism activities

PULL travel motivations explain the desire for travel. It determines the desire for particular destinations or tourism products

• TRUE

• FALSE

Suppressed demand is: (you may select more than one)

•                          No desire for travel at all.

• Those who are actually travelling.

• Demand not materialised due to lack of income and time.

• Demand not materialised due to shortage of accommodation

Which of the following statements about the 7Ps of Marketing Mix for Service Product is true?

• The 7Ps of Marketing Mix assumes that service is a product itself.

• Physical Evidence refers to the point where the service is made available.

• The most important element in the Marketing Mix for Hospitality is People.

• For a service marketing strategy to be successful, applying any of the 4Ps is sufficient

The Marketing Planning Process follows the order of

• Goals and objective, situational analysis, devise strategies, implement and monitor

• Goals and objective, devise strategies, situational analysis, implement and monitor

• Situational analysis, goals and objective, devise strategies, implement and monitor

• Situational analysis, devise strategies, goals and objective, implement and monitor

Which of the following best describes the heritage tourist?

• Well educated, rich and likely to join group tours

• Well educated, rich and likely to pursue free and independent trips

• Well educated, 25-54 years old and interested to learn new things

• Well educated, 40years and above, likely to pursue free and independent trips

Which of the following is NOT considered leisure tourism?

• Incentive tourism

• Business tourism

• Agri-farm tourism

• Pilgrimage tourism

Which of the following statements is true?

• Health tourism refers to wellness tourism

• Health tourism takes place primarily due to cost savings

• Wellness tourism involves the use of evidence-based healing services

• Medical tourists seek specialties such as cosmetic surgery, vaccines, health screenings and cancer treatments

What are the factors that make a world-class health tourism destination?

• History of healthcare innovation

• Excellent variety of retail options

• Reputation for clinical excellence

• History of healthcare achievement

The heritage tourist seeks to learn and experience the tangible and intangible cultural elements in a tourist destination

• TRUE

• FALSE