E-com digital academy quiz session 6

What does USP stand for?

•   Ultimate selling point

• Unlimited selection pillars

• Unique selling proposition

• Ultimate secure protection

Which of the below is a service-based Online value proposition element?

• Offers

• Returns policy

• Price

What are the three common customer concerns that an OVP can address?

•   Differentiation, Problem Solving, Specific Value

• Differentiation, Cost, Quality

• Benefit, Quality, Problem Solving

• Price, Quality, Differentiation

Rapha started off as an ecommerce site sharing inspiring content, and now has opened a network of clubhouses which combine retail and cafe spaces

• False

• True

  3 of Cialdini’s six principles of persuasion include:

•    Social Proof, Consistency, Listening

• Liking, Scarcity, authority

•   Consistency, familiarity, Reciprocation

• Authority, Social proof, familiarity

E-commerce KPIs include website traffic, average order value, customer drop-offs during checkout, and bounce rates.

• True

• False

Brand and Content cannot be considered as one of the drivers of an ecommerce business

• True

• False

As per Russell Gould​ ​ (a)   always follows (b)  

• structure
• strategy

One of the best practices for ecommerce performance monitoring is including non-analytic metrics such as cancelled orders and returned products

• True

• False