Business communications Public Relations

Any body of people large enough to ____to the organization are referred to as Publics.

• Matter

• Influence

• Impact

• Affect

Public relations is a ____ communication process that builds mutually ____ relationships between organizations and their publics

Which of the following is not one of the purposes of public relations?

• Keep Publics informed and engaged

• Explain and promote business strategies

• Protect and develop reputation

• Influencing to purchase product

PR can take place for purposes only outside the organization

• True

• False

PR can be used for individuals, brands as well as organizations

• True

• False

PR professionals can either be an individual person or a team of professionals

• True

• False

All stakeholders are shareholders

• True

• False

PR can help you attract ____

Prospective employees and investors can be attracted by using PR effectively.

• True

• False

PR increases ____ and ____ awareness.