Topic 8 B2B Marketing Communication

These are some of the components of Company's website EXCEPT:

• Relevant technical information

• Interactive Demos

• Tools for price and features comparison

• Photos that is not from your company/ unlicensed photos

What are the role of advertising?

• Form a brand/ corporate image

• Create awareness

• Enhance Sales Efficiency

• All of the mentioned answers

What does Integrated Marketing Communication blends?

• Personal Selling

• Online Media

• Advertising and sales promotion

• All of the mentioned answers

Advertising is a form of marketing communication that is paid, reaches many people at one time and can be repeated many times

• True

• False

How many steps are there in developing B2B Advertising Program according to Hutt and Speh?

• 6

• 5

• 3

• 12

In Step 1 - developing B2B advertising program, the advertising objectives MUST be:

• Measurable and realistic

• Specify what and when to achieve it

• Speak in a clear terms

• All of the above mentioned

In Step 3- Developing the advertising message, the message MUST cater to the need of specific target audience and persuasive to them

• True

• False

These are FIVE (5) Steps of B2B Advertising Development Program EXCEPT:

• Set Advertising Objectives and Target Audience

• Determine the advertising budget

• Develop the message

• Select the media

• Rapor and trend analysis

Advertising is essentially the BEST way to communicate the company's B2B products and services

• True

• False

These are some of the evaluation measures that company can use to evaluate advertising effectiveness

• Target market coverage

• Media effectiveness

• Effectiveness of Message

• All of the mentioned answers