FINAL: Section 12: Marketing Post COVID

The description of potential customers in a target market is commonly called a:

• customer profile

• demographic detailing

• Simpkins Matrix

• target picture

True or false. It is best to write a marketing plan before collecting marketing research data.

• True

• False

Skyler is gathering information about other producers in her industry for inclusion in the ______________ section of her marketing plan.

• market analysis

• marketing research

• competition

• SWOT analysis

Robertino is deciding how to get his product to his customers. His options include a fixed location, a mobile location, working out of his home, and the Internet.  Robertino is making the---_______________ decision.

• product

• place

• price

• promotion

The section of the marketing plan which describes the entrepreneur’s approach to creating customer awareness of the product or service is the:

• product and/or service section

• distribution section

• pricing section

• promotion section

Which source of data would be the least helpful for secondary data use?

• libraries of higher education

• the Small Business Administration

• blogs

• the internet

Diana, owner of Phoenix Salsas, is curious to know whether the new packaging for  her line of salsas is being noticed by supermarket consumers. To collect  information, she passively watches shopper reactions as they pass by the Phoenix  Salsas display. Diana is collecting ____ data through ____ methods.

• secondary/observational

• primary/questioning

• primary/observational

• secondary/questioning

In order to be appropriately considered a market, a group of customer or potential customers must have:

• purchasing power.

• market power.

• satisfied needs.

• correlated needs.

True or false. Conducting secondary research is the process of obtaining existing information to validate assumptions, and should be completed before primary research.

• True

• False

True or false. Liking the posts of industry leaders and subject-matter experts on LinkedIn is one strategy for a business to create engagement and improve profile visibility. 

• True

• False