Business Essentials Unit 4 Test

Which of the following is the most common reason for businesses to search for ways to make common reason for businesses to search for ways to make their products better and cheaper?

• Publicity

• Competition

• E-commerce

• Service marketing

Overall, what does marketing allow us to do?

• Stop buying online

• Live our daily lives

• Feel better about shopping

• Limit our spending

According to the marketing concept, which option demonstrates customer orientation?

• Convincing a buyer to buy

• Convincing a buyer to buy

• Finding out what a buyer wants

• Advertising the features of a product

In the marketing concept, whose point of view matters most?

• Seller’s

• Buyer’s

• Marketer’s

• Planner’s

Which of the following activities is an aspect of marketing a service?

• Finding out customers’ favorite coffee flavors

• Determining how much to charge for a haircut

• Developing a new, improved cell phone

• Advertising the state of Michigan on television

In an overall sense, where does marketing occur?

• Wherever advertisements are

• Wherever stores are

• Wherever businesses are

• Wherever customers are

Which of the following is an example of communicating with customers?

• Creating a new product

• Sponsoring a charity event

• Choosing a store to distribute products

• Developing a marketing plan

Which of the following is a method used to communicate with customers?

• Personal selling

• Manufacturing

• Customer orientation

• Marketing concept

Which of the following influences the process of determining price?

• Publicity

• Customers’ perception of value

• Purchase location

• Sales promotion

What provides the basis for all marketing goals and actions?

• Pricing

• Planning

• Budgeting

• Retailing