Marketing Strategy

A marketing strategy should contain marketing____ to provide a clear sense of direction.

• managers

• objectives

• sales staff

• ratios

If a new internet based game has been created aimed at young mobile phone owners then the business marketing strategy is unlikely to allocate resources to ___

• social media advertising

• free trials for limited periods

• advertising in national newspapers

• a website

Different elements of the marketing mix will be important in different situations. For example, during an economic recession when unemployment is high,___ are likely to be of most importance.

• newly developed products

• up-market retailers

• lower prices

• improved promotion and packaging

Most countries have laws that restrict businesses marketing decisions. For example, in most countries it is illegal to state that a product is ___ when it is faulty.

• low priced

• perfect

• new

• desirable

All of the following are possible problems for a business selling in a foreign market for the first time except___

• consumer taste differences

• cultural differences

• differences in business laws

• raw materials differences

The main purpose of marketing strategies is to plan future marketing activities of a business

• True

• False

Marketing objectives can include 'achieving a five percent higher market share'.

• True

• False

Marketing strategies should never be changed if market conditions change.

• True

• False

Different marketing managers should take product, price, promotion, and place decisions with no communication between them.

• True

• False

A business can gain a good public image if it meets all requirements of consumer protection laws.

• True

• False