Business Essential 3.03A Key Terms

The values and ideas that an organization encourages among it employees

• coporate culture

• courtesy

• customer service

• customer

Polite behavior; good manners

• customers

• touchpoints

• courtesy

• patronage

The customer's preference for a business; usually expressed in regular purchases from the business

• customer loyalty

• word of mouth

• reations

• proactive

Promotion for a business provided by customers who tell others of their satisfaction with the business

• customer relations

• word of mouth

• patronge

• courtesy

All the opportunituies that business have to connect with customers and reinforce their brand value

• internal customers

• patronage

• touchpoints

• customer

The amount and the value of goods and services produced (outputs) from set amounts of resources (inputs).

• proactive

• productivity

• patronage

• courtesy

Adapting to the environment in advance of the occurrence of events; taking advantage of opportunities rather than reacting to problems.

• proactive

• patronage

• customer-centric

• courtesy

Focused on customer needs and wants

• internal customers

• customer

• customer-centric

• touchpoints

Loyalty to a particular business

• customer loyalty

• culture

• partonage

• courtesy

The people (i.e. employees) who work cooperatively together to achieve business goals.

• internal customers

• custoomer relations

• customer loyalty

• corporate