ICDL Digital Marketing

______ ______ the set of techniques and technologies used to promote brands, products and services to consumer over a range of online channels.

______ ______ is rewarding a site or individual for each sale/lead it generates as a result of promoting your business.

It isadvertising online in a variety of formats. Display advertising includes banner, text, image, and video ads on a webpage.

• Product Marketing

• Image Marketing

• Display Marketing

• Search Engube Marketing

It is optimizing websites to increase their visibility in search engine’s unpaid results, also known as organic, natural or earned results.

• Search Engine Optimization

• Web Traffic Optomization

• Google Search

• Pay per Click

It is the increasing website traffic and visibility in search engine results pages through paid and unpaid (organic) methods.

• Search Engine Optimization

• Search Engine Marketing

• Display Marketing

• Content Marketing

Tick all which is/are not Social Media sites as listed.

• Facebook

• Linkedln

• Instagram

• Febstar

• Twitter

Which among the choices is/are not a typical goal or goals using digital marketing.

• Generating Traffic

• Lead Generation

• Sales Generation

• Improved Customer Services

• Product & Services Generation.

Digital marketing can come up with a higher engagement compared to traditional marketing.

• TRUE

• FALSE

Digital Marketing doesn't need time commitment to manage it since it can be on autopilot.

• True

• False

Creating and sharing useful, relevant and quality content to achieve marketing goals.

• Display Marketing

• Content Marketing

• Affiliate Marketing

• Search Engine Marketing