Chapter 3 - Visual Merchandising Quiz

What retail stores do to display their products and services in the best possible light is known as

• Housekeeping.

• Visual Merchandising.

• Social Media Marketing.

• Daily Promotion.

Activities businesses do to promote their products and services is known as

• Marketing.

• Special Promotions.

• Merchandise Presentation.

• Visual Display.

Which one of the following is an objective of a product or service promotion?

• Ensure shelves is always full.

• Confirm how much stock is physically in the system.

• Describe merchandise features and benefits.

• Create interest.

Open-back window is usually found in small stores where

• product selection is very limited.

• competitive pricing is used to attract customers.

• space is a constraint.

• there is a lack of human contact.

Identify the type of In-Store Displays depicted in the photo.

• Standee.

• Banner.

• Point-of-Purchase Display.

• Block stack.

How many alphabets are there from A to Z?

• 24

• 25

• 26

• 27

Packaging is a good customer touchpoint when it is attractive and

• safe to use.

• luxurious.

• free.

• informative.

Identify the type of planogram depicted in the photo.

• Box with Text.

• Pictorial.

• Software.

• Online.

Which one of the following is an objective of Planograms?

• Ensure expensive products are displayed on eye-level shelvings.

• Ensure consistency of displays in all retail outlets.

• Ensure all products of the same sizes are displayed together.

• Ensure gondola shelves are fully maximised.

Identify the principle of visual display depicted in the photo.

• Theme.

• Asymmetrical Balance.

• Focal Point.

• Harmony.