
MKT101_C1-4
Authored by Cao HN)
Social Studies
University
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15 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
All of the following are accurate descriptions of modern marketing, EXCEPT which one?
Marketing is the creation of value for customers
Marketing is managing profitable customer relationships
Selling and advertising are synonymous with marketing
Marketing involves satisfying customers' needs
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
According to the simple five-step model of the marketing process, a company needs to________ before designing a customer-driven marketing strategy
determine how to deliver superior value
build profitable relationships with customers
use customer relationship management to create full partnerships with key customers
understand the marketplace and customer needs and wants
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following refers to sellers being preoccupied with their own products and losing sight of underlying consumer needs.
selling myopia
marketing management
value proposition
marketing myopia
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Consumer research, product development, communication, distribution, pricing, and service are all core ________ activities
exchange
marketing
management
production
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following is the set of benefits a company promises to deliver the customer to satisfy their needs?
a money-back guarantee
low pricing
good customer service
a value proposition
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
You are directed to study the actors close to the company that affect its ability to serve its customers-departments within the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. What are you studying?
the macroenvironment
the microenvironment
the marketing environment
the demographic environment
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?
the marketing environment
the culture environment
target markets
the marketing mix
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