CHAPTER 2 MKT310

Development of PR International can be seen in logistic and information activities.

• TRUE

• FALSE

Persuasion is PR key is activities to influence people and it is known as manipulation.

• TRUE

• FALSE

Development of PR in private sector in Malaysia can be seen with the establishment of in-house PR (PR DEPARTMENT) in Multinational Company.

• TRUE

• FALSE

The two variables to explain the PR models are meaning and purposes of communication.

• TRUE

• FALSE

Public Information model can be referred to dialogue and discussion to change both parties’ organisation and public

• TRUE

• FALSE

The two-way Symmetrical model describes PR based on research and emphasizes on negotiation.

• TRUE

• FALSE

The Mixed Motive Model is a middle ground between two way asymmetrical model and public information model.

• TRUE

• FALSE

Before Independence the PR activities can be seen in getting the support for independence.

• TRUE

• FALSE

The PR additional models are Mix Motived Model and Publicity or Press Agentry Model

• TRUE

• FALSE

The main purpose of Press Agentry Model is to disseminate information to the public as truthfully and accurately as possible.

• TRUE

• FALSE