Clickbait and Sponsored Content

What is Clickbait?

• an online library of secret government documents

• fake news

• a new type of fishing lure

• a sensationalized text that encourages you to click a link

What happens when you click a clickbait link?

• Fake news is spread

• Your account is hacked

• The website hosting the link earns more pageviews

• All of the above

People think clickbait is bad because...

• it is associated with fake news

• it can be malicious

Clickbait can be used for increasing brand awareness

• True

• False

What is sponsored content?

• Biased writing written by bloggers

• a type of promotional media

• A way to criticize a brand

How is Sponsored Content usually shown?

• As a section of video or website

• As a text

What can Sponsored Content be used for?

• For influencer marketing

• For showing well known influencers on the internet

How does sponsored content help companies?

• Talks bad about the companies

• Advertise for the companies

• It doesn't help them