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Quizizz (1)
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University
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Helena Fern
Used 8+ times
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Enhance your content in a minute
13 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
En el modelo de compra garantizado, el inventario está reservado.
Verdadero
Falso
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Si Meliá Hoteles realiza un acuerdo de data con Tripadvisor, estaremos hablando de:
Second Party Data
Third Party Data
First Party Data
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
¿Qué nombre recibe la plataforma donde se recolectan y gestionan todos los datos?
Demand Side Platform
Supply Side Platform
Data Management Platform
Ad Exchange
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Los anunciantes/agencias no tienen poder de decisión y sus creatividades pueden aparecer en cualquier contenido digital.
Verdadero
Falso
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
El Ad Exchange funciona como la lonja, donde las agencias pujan por un espacio publicitario disponible de los publisher
Verdadero
Falso
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Trading Desk se define como:
Plataforma que permite converger a los agentes compradores y vendedores.
Equipo técnico de profesionales que optimizan la compra/venta programática.
Equipo tecnológico que permite la subasta en tiempo real.
Plataforma tecnológica que permite la optimización de la programática.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Si el Ad Exchange era el mercado, el Ad server es el responsable de la logística y distribución de los productos.
Verdadero
Falso
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