ECONOMICS UNIT 6

DIVIDING CLIENTS IN MARKET BY AGE, GENDER, INCOME

• CUSTOMER

• DEMOGRAPHIC SEGREGATION

• NICHE MARKETING

• TARGET MARKET

ALL CUSTOMERS AAND CONSUMERS INTERESTED IN BUYING A PRODUCT AND HAVE THE MONEY TO DO SO

• GEOGRAPHICAL SEGMENTATION

• MARKET SEGREGATION

• CONSUMER MARKETS

• MARKET

DIVIDING THE WHOLE MARKET INTO SEGMENTS BY CONSUMER CHARACTERISTICS

• CUSTOMER BASE

• MARKET SEGMENTATION

• GEOGRAPHICAL SEGMENTATION

• INDUSTRIAL MARKETS

DEVELOPING PRODUCTS FOR A SMALL SEGMENT OF THE MARKET

• CUSTOMER

• CONSUMER

• MASS MARKETING

• NICHE MARKETING

THE FINAL CONSUMER OF A PRODUCT

• CONSUMER

• CLIENT

• CUSTOMER

• TARGET MARKET

INDIVIDUALS OR GROUPS IDENTIFIED AS CUSTOMERS BY A BUSINESS AND CAN FOCUS MARKETING AT THEM

• CONSUMER MARKETS

• TARGET MARKET

• MARKET SEGMENT

• CUSTOMER MARKETS

MARKETS FOR GOODS AND SERVICES BOUGHT BY BUSINESSES TO USE IN THEIR PRODUCTION

• CONSUMER MARKETS

• BUSINESS ENVIRONMENT

• MASS MARKETING

• INDUSTRIAL MARKETS

DIVIDING CLIENTS IN MARKET BY GEOGRAPHICAL REGIONS, CLIMATE OR COUNTRIES

• MARKET SEGMENTATION

• GEOGRAPHICAL SEGMENTATION

• MARKET

• MARKET SEGMENT

A PERSON WHO BUYS GOODS OR SERVICES

• CUSTOMER

• CONSUMER

• CUSTOMER BASE

• TARGET MARKET

DIVIDING THE WHOLE MARKET INTO SEGMENTS BY CONSUMER CHARACTERISTICS

• CONSUMER MARKETS

• MASS MARKETING

• MARKET SEGMENTATION

• MARKET SEGMENT