E-Marketing (An Intro)

Facebook, Instagram and many other social media are examples of?

• Web 1.0

• Web 2.0

• Web 3.0

• Web 4.0

How about Facebook, Instagram and many other social media that you can access via your smartphone? They are examples of...

• Web 1.0

• Web 2.0

• Web 3.0

• Web 4.0

Buying and selling goods and services online.

• E-buying

• E-commerce

• E-promotion

• E-marketing

All of the following are the benefit of going digital except?

• Increase brand visibility

• Wider market share

• Decreasing business value

• Establishing business credibility

________ is the optimization of a company’s business activities using digital technology

• E-Commerce

• E-Business

• Digital Marketing

• Digital Media

Transactions that include buying/selling

online is defined as ______

• E-Commerce

• E-Business

• Digital Marketing

• Digital Media

Activities and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and ­society at large

• E-buying

• E-promotion

• E-commerce

• E-marketing

Offering product and services through e-brochures in email messages is one example of______

• Web 1.0

• Web 2.0

• Web 3.0

• Web 4.0

Using database management to specifically focus on one customer via blog or social networking is one example of

• Web 1.0

• Web 2.0

• Web 3.0

• Web 5.0

The development of web 2.0 into web 3.0 as its newest technologies allow marketer to focus on several things except______

• Engagement

• Participation

• Presentation

• Co-creation