Marketing mix

A social trend affecting promotion

• visual marketing

• virtual marketing

• viral marketing

• virus marketing

This product design focuses more on :

• function

• aesthetics

• cost

Another word for PLACE

• direction

• dissection

• distribution

• divestment

Promotion carried out by the firm itself

• above-the-line

• below-the-line

Which brand ?

• Mulberry

• Gucci

• Louis Vitton

• Burberry

If demand is price inelastic, a price increase will

• reduce total revenue

• increase total revenue

• image = cost-plus price strategy

• image = predator price strategy

• image = skimming price strategy

• image = psychological price strategy

Cost = £3, Mark-up (added for profit) = 40%,

• selling price = £3.40

• selling price = £4.20

• selling price = £12

• selling price = £3.75

• Social trend affecting Place

• Social trend affecting Promotion

• Social trend affecting Price

• Social trend affecting Product

Which distribution channel = a higher price for consumer ?

• 1

• 2

• 3