REVIEW IN CCS

A company’s marketing strategy for creating a name, symbol or design.

• Concept map

• Branding

• Product Development

• Product Development

Areas where logo is used to create unique profile.

• Advertising

• Customer service

• Merchandising

• All of the above

The following are importance of branding except

• Employee’s pride

• Trust within customers

• Guaranteed no financial loss

• Company’s recognition

Branding should be ______ to customers.

• Unique

• Repetitive

• Comparable

• None of the above

It means a unique brand name.

• Simple

• Originality

• Depth

• Relevance

It means meaningful branding.

• Simple

• Originality

• Depth

• Relevance

The brand should be easily pronounced.

• Memorability

• Originality

• Depth

• Simple

The brand must be clear with its purpose.

• Memorability

• Originality

• Depth

• Simple

The brand must show transparency to customers.

• Simple

• Originality

• Truthful

• Relevance

Branding gives good impression that is memorable to customers.

• True

• False