End of Unit-28-Quiz

What would be an example of targeted marketing?

• Sending out a Christmas ad after Thanksgiving

• Sending out a buy one, get one free ad

• Sending out a limited-time offer

• Sending an email to customers who have previously bought from you about an upcoming sale on the same type of item

Which of the following is the BEST explanation

for why knowing your products and services creates value?

• It helps the customer to see why the product or service stands out and how it is beneficial to them

• It helps manipulate the customer into thinking the product or service is of good value

• It identifies the characteristics about the product

• It shows passion, which means that it must be a good product or service

What is the difference between the term

‘customer’ and the term ‘consumer’?a

• There is no difference

• The term consumer refers only to people who buy food and drink products

• Customers buy products but it is consumers who use them

• Consumers buy products on behalf of customers

In face-to-face interactions, being trained in

soft skills is important because the attitude and body language of the customer

service associate is _____ to the customer.

• Unknown

• Visible

• Nice

• Hidden

Direct eye contact lets the customer know what?

• They are the center of attention

• They are not cared about

• They are staring

• They are not being listened to

Which of the following is NOT considered a

skill requirement of a salesperson?

• Desire to be the top salesperson above all else

• Ability to empathize with customers

• Knowledge of the industry

• Having a service focus

Your company earned a gross profit of

$2,000,000 last year and had net sales of $18,000,000. What was your gross margin

and what does it mean?

• 0.11% A gross margin of 0.11% means out of every dollar you make in sales, you spend almost all of it to produce the product you sold

• 11% A gross margin of 11% means out of every dollar you make in sales, you spend 89 cents to produce the product you sold

• There's not enough data to make the calculation

• 9% A gross margin of 9% means out of every dollar you make in sales, you spend 91 cents to produce the product you sold

What financial report tells you what the

company owns and what it owes?

• Balance sheet

• Income statement

• Cash flow statement

• Changes in shareholder equity

Lifestyle is an example of which type of

segmentation variable?

• Psychographics

• Demographics

• Usage

• Geo-demographics

Which type of targeting strategy works best

when you have a generic product that provides all customers with the same set

of potential benefits?

• Target Marketing

• Concentrated Targeting

• Differentiated Targeting

• Undifferentiated Targeting