Introducing New Market Offerings

What is the puprose of making a new product?

• To renew a product

• To deliver a product to target market

• To order a product

• To buy a product

Factors that hinder the development of new products, except

• Scarcity of capital

• Development costs

• Social and government boundaries

• Cost of depreciation

Which one of these that represents the new product failure?

• Organizational failure

• Extrinsic value failure

• Supervision’s failure

• Cartel failure

Why does an idea-creating in new product development is quite important for marketer?

• It represents any possibility to fulfill customer needs

• It represents the value of product

• It makes an easy selling

• It shows the customer behavior

Which of the following are additional factors that hinder the development of new products

• Revious product lacked quality

• Development costs

• The product is not yet famous

• Have a lot of competitors

The following are included in the product development process, except

• Idea creation

• Filtering

• Concept development and testing

• Removal of ideas

Included in the acquisition, except

• Buy another company

• Get a patent

• Buy a license

• Buy a goods

The last way to test customer’s new product is to place them into a testing market. What is this called?

• Niche hunting

• Holistic testing

• Market testing

• Segment-product testing

New product adopter is going through five steps to adopt a customer. What are those?

• Adopt, testing, evaluate, interest, awareness

• Awareness, interest, testing, adopt, evaluate

• Awareness, interest, evaluate, testing, adopt

• Interest, testing, evaluate, awareness, adopt

the purpose of filtering ideas in managing the process of developing ideas is

• Get rid of bad ideas as soon as possible

• Facilitate the development of new products

• Don't spend a lot of budget funds

• Dominate the market