MM51 - 2.01 Branding

MM51 - 2.01 Branding

9th - 12th Grade

10 Qs

quiz-placeholder

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MM51 - 2.01 Branding

MM51 - 2.01 Branding

Assessment

Quiz

Business

9th - 12th Grade

Medium

Created by

Autumn Smith

Used 8+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which is an example of a trade name

Ford mustang

Ford

Diet coke

501 jeans

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

An effective brand name should always be

short and memorable

related to other brands

multiple syllables and flashy

unrelated to product features

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Can any brand name be selected and used by a business?

Yes, a business can use any name it wants to

No, the name must be registered before it can be used

No, the name must be legally available for

Yes, the brand names cannot be owned by a business

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is the primary reason that businesses use brands?

to identify their products

to charge high prices

reduce expenses

increase materialism

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Why do businesses want customer to demonstrate brand insistence for them?

their touch points pretty much take care of themselves

businesses will not have to market themselves

research shows that customers will pick their brand in a double-blind test 95% of the time

customers will bypass other brands because they are loyal and will buy only the desired brand

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

A clothing store wants its customers to know how it differs from other retailers in the area, so it highlights the benefits of shopping at its store to create its image. The store is engaging in

brand extension

co-branding

brand positioning

brand licensing

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Several restaurant companies, including Long John Silver's and KFC, have successfully joined forces to increase recognition, customer loyalty, and sales for the companies. This is an example of

brand licensing

co-branding

brand extension

brand positioning

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