Branding Quiz

What is branding?

• A method to generate new business

• A strategy to increase sales of a product

• A combination of elements that identifies a business and sets it apart from competitors

• A process of creating a logo for a company

Why is branding important?

• To ensure product quality and increase business value

• To support advertising and generate new customers

• To create trust and improve employee satisfaction

• All of the above

What can branding do?

• Help identify products and suggest their benefits

• Create personality for products and increase brand recognition

• Drive new business and distinguish a company from competitors

• All of the above

What is brand image?

• The knowledge that a brand exists

• The consistent representation of a brand's personality and qualities

• The unique symbol or design element of a brand

• The legal name of a business

What elements create a strong brand identity?

• Brand mark, trade character, and trademark

• Trade name, brand mark, and trademark

• Brand name, trade name, and brand mark

• Brand name, brand mark, and unique value proposition

What are national brands?

• Products that are sold in multiple stores

• Brands owned by national manufacturers or companies

• Products that do not carry a company identity

• Brands developed and owned by wholesalers and retailers

What are private distributor brands?

• Products that are sold in multiple stores

• Brands owned by national manufacturers or companies

• Products that do not carry a company identity

• Brands developed and owned by wholesalers and retailers

What are generic brands?

• Products that are sold in multiple stores

• Brands owned by national manufacturers or companies

• Products that do not carry a company identity

• Brands developed and owned by wholesalers and retailers

What is a brand extension?

• A combination of manufacturer, private distributor, and generic brands

• A strategy that combines one or more brands in the manufacture of a product

• A branding strategy that uses an existing brand name to promote a new product

• A legal authorization to use a brand name for a fee

What is brand recognition?

• The inability of customers to identify a brand

• The rejection of a brand by customers

• The knowledge that a brand exists

• The ability of consumers to identify a specific brand by its attributes