BRAND NAME

It consists of letters, words or numbers that can be read or verbalized.

It appears in the form of symbols designed in distinctive lettering or colors

TRUE OR FALSE: Branding help to make easy identify the product or service offer by the seller.

• True

• False

TRUE OR FALSE: Branding assures the buyer that they get the same quality of products.

• True

• False

TRUE OR FALSE: Branding help to increase the sales of the business.

• True

• False

TRUE OR FALSE: Branding develop the trust and loyalty of the customer.

• True

• False

TRUE OR FALSE: Branding increase the capacity to promote the product in the market.

• True

• False

TRUE OR FALSE: Branding has no illegal basis, sellers must enjoy the free will to choose.

• True

• False

Advantages of Co-branding

• It creates broader customer appeal.

• Licensing agreement is necessary.

• It expands the middlemen brand in the market.

Dis advantages of Co-branding

• It entails legal contract which can be complex and difficult.

• Licensing agreement is necessary.

• It requires mutual trust between the two parties.

• It develops greater brand equity.