MKT Environments

Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

• Strategic Planning

• Marketing Environments

• Cultural Environment

• Marketing Mix

_____ environment consists of the actors close to the company that affect its ability to service its customers.

The Micro environment consists of which factors?

• Company, Suppliers, Competitors, Customers, Publics, Financial Intermediaries

• Company, Suppliers, Competitors, Customers, Publics, Marketing Intermediaries

• Company, Suppliers, Competitors, Customers, Publics, Marketing Agencies

• Company, Suppliers, Competitors, Customers, Resellers, Publics, Marketing Agencies

The company may target any or all of customer markets including which of the following? (multiple answers)

• Consumer Markets

• Business Markets

• Reseller Markets

• Government Markets

• International Markets

Age Structure is a factor of which forces?

• Economic

• Geographic

• Demographic

• Cutural

____ environment consists of societal forces that affect the microenvironment

Which of the following is NOT part of the micro-environment?

• Customers' preferences

• Competitors' activity

• Staff attitudes & behavior

• Government economic policy

Which kind of marketing is used to exercise social responsibility and build positive images?

• Cause and Effect

• Generation

• Cause-related

• Social responsibility

Which environment is made up of laws, government agencies, and pressure groups that influence and limit various organizations and individuals in society?

• Economical

• Social

• Government

• Political

Which of the following is NOT a type of factor in a company's macro environment?

• Demographic

• Technology

• Economic

• Competitor