Introduction to media planning

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Other
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University
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Hard

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10 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
A group of carriers that have similar characteristics such as television, newspaper and magazines’. This is the definition of:
Medium
Vehicle
Media
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of the following is NOT a question that a media planner has to answer?
In which media should I place ads?
Where should ads appear?
How much money should be spent in each medium?
Where is my competitor placing ads?
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Netflix and Amazon are examples of:
long tail
behavioral targeting
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
A media plan is a written document and a presentation.
True
False
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What is media acumen?
The ability to take quick decisions
The ability to have good judgements
All of the above
None of the above
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
The four classes of media are divided into Traditional Media, Non-Traditional, Online and Digital Media
True
False
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Newspapers, magazines, radio, television, entertainment, and educational content belong to which type of media?
Traditional media
Non-traditional media
Online media
Specialized media
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