MKT558 - Chapter 1 (Exit Quiz)

Google, and yahoo are examples of _____________ platform.

• social media

• marketing channel

• search engine

• marketing communication

Which of the following is NOT a device to use to access the Web or the Internet through a browser?

• Laptop

• Desktop

• Gaming platforms

• Calculator

"The Internet can be used for marketing research to find out customers' needs and wants". This statement refers to which contribution of digital technologies to marketing?

• Identifying

• Satisfying

• Anticipating

• Communicating

Which of the following is NOT the benefit of digital marketing?

• Speak

• Sustain

• Sizzle

• Save

One of the advantages of digital marketing is giving customers extra benefits online. This statement refers to which "S"?

• Speak

• Sell

• Serve

• Sizzle

All of the following are the applications of digital marketing, EXCEPT:

• An advertising medium

• A direct response medium

• A relationship-building medium

• All of the above

Which of the following is NOT a digital device use to access a web browser?

• Laptop

• Calculator

• Smart TV

• Tablet

Which of the following can be considered as the most popular marketing medium nowadays?

• Printed advertising

• Billboard

• Mobile marketing

• Social media marketing

All of the following are the social media platform, EXCEPT:

• Facebook

• TikTok

• Blog

• Website

___________ refers to all financial and informational electronically mediated

transactions between an organization and any third party it deals with

• E-transaction

• E-commerce

• E-business

• E-public relation