MARK3TING Quiz
Quiz
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Business
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University
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Practice Problem
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Medium
Nazlı Altun
Used 19+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Satmak ve pazarlamak arasındaki fark aşağıdakilerden hangisidir?
Pazarlama bir süreç, satış ise bu sürecin bir parçasıdır
Pazarlama bir süreç, satış ise bu sürecin bir parçasıdır
Pazarlama ürün odaklı, satış ise müşteri odaklıdır.
Pazarlama, ürün satıldıktan sonrasıyla ilgilenmezken, satış ürün satıldıktan sonra da devam eder.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Adını sık duyduğumuz S.W.O.T analizinin açılımı aşağıdakilerden hangisidir ?
Strengths, Weaknesses, Opportunities, Threats
Stability, Weaknesses, Opportunities, Threats
Stability, Weaknesses, Occurrence, Threats
Strengths, Weaknesses, Opportunities, Trouble
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Pazarlamada 4P olarak geçen Mcclarthy tarafından ortaya atılan yaklaşımda aşağıdakilerden hangisi yer almaz?
Product
Price
Promotion
Possibility
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Unilever Brand Building Departmanı'nın görevleri aşağıdakilerden hangisi değildir?
Customer Marketing
Global Commercial
Brand Development
Brand Building
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
SEO alanında çalışmak için aşağıdakilerden hangisine ihtiyaç yoktur?
Analitik gözlem
Teknik hakimiyet
Takım oyuncusu olmak ve iyi iletişim becerileri
Hayalperestlik/Romantiklik
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
“Neuromarketing” adı 2002 yılında kim tarafından literatüre kazandırılmıştır?
Tony Buzan
Howard Gardner
Ale Smidts
Steve Jobs
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Hangisi nöropazarlamanın araştırma konusunu oluşturan içgörülerden değildir?
Duygusal
Dürtüsel
Sezgisel
Bilişsel
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