PoM chapter 2

Quiz
•
Business
•
University
•
Medium
Avery Pratt
Used 6+ times
FREE Resource
15 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The process of classifying people who form a given market into even smaller groups is
market segmentation
a marketing concept
demographics
pychographics
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Objectives should be
realistic
specific
measureable
all of the above
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
an Executive Summary
is written especially for the company's executive officers
provides an overview of the marketing plan
identifies the target market and describes the marketing mix
details the plan's sales forecast
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The SWOT Analysis
A. is used to devise the marketing plan
B. includes Strengths and Weaknesses in an Internal analysis
C. includes Opportunities and Threats in an external analysis
All of the above
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
__________ are internal factors that place a company at a disadvantage relative to competitors.
political factors
weaknesses
economic factors
threats
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
star, goat, cash cow, exclamation point
dog, cash cow, question mark, star
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