PoM chapter 2

PoM chapter 2

University

15 Qs

quiz-placeholder

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PoM chapter 2

PoM chapter 2

Assessment

Quiz

Business

University

Medium

Created by

Avery Pratt

Used 6+ times

FREE Resource

15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

The process of classifying people who form a given market into even smaller groups is

market segmentation

a marketing concept

demographics

pychographics

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Objectives should be

realistic

specific

measureable

all of the above

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

an Executive Summary

is written especially for the company's executive officers

provides an overview of the marketing plan

identifies the target market and describes the marketing mix

details the plan's sales forecast

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

The SWOT Analysis

A. is used to devise the marketing plan

B. includes Strengths and Weaknesses in an Internal analysis

C. includes Opportunities and Threats in an external analysis

All of the above

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image
Putting a marketing plan into action and managing it.
executive summary
implementation
business objectives
marketing startegy

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

__________ are internal factors that place a company at a disadvantage relative to competitors.

political factors

weaknesses

economic factors

threats

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What are the four names of the BCG Matrix?

star, goat, cash cow, exclamation point

dog, cash cow, question mark, star

dog, cat, cow, heart

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