Tourism Marketing

How many notes are there in the definition of Philip Kolter about marketing?

• 4

• 5

• 7

• 8

What are three distinct stages in evolution of marketing?

• Production, sale, marketing

• Production, promotion, marketing

• Sale, promotion, marketing

• Promotion, selling, marketing

Marketing focuses on sellers' needs. True or false?

• True

• False

Selling is a short-term plan. True or false?

• True

• False

What are differences between approach of marketing and selling?

• There is no differences

• Marketing has customer-oriented approach, selling has seller-oriented approach

• Marketing has product-oriented approach, selling has customer-oriented approach

• Marketing has customer-oriented approach, selling has product-oriented approach

How many principles which help tourism organizations apply consumer-driven market philosophy are there?

• 4

• 5

• 6

• 7

What is not feature of tourism products?

• Intangible experience

• Can be stored

• Be highly perishable

• Unstable demand

"Require innovative methods of thinking and planning" is one of 3 characteristics of tourism marketing. True or false?

• True

• False

What does SWOT stand for?

• Strengths, Weaknesses, Opportunities, and Threats

• Strengths, Weaknesses,, Opponents, and Threats

• Strengths, Weaknesses, Opponents, and Targets

• Strengths, Weaknesses, Opportunities, and Targets

How many issues which are addressed in marketing plan are there?

• 4

• 5

• 6

• 7