G10-Market Research

collect all the information for the business

• Gather data

• Analyse data

• Interpret data

look at the information and check the results

• Gather data

• Analyse data

• Interpret data

How will the information help the business

• Gather data

• Analyse data

• Interpret data

What is the purpose of marketing?

Information from target market can be used to develop marketing campaign

• True

• False

Market research is not helpful for the business

• True

• False

Market research is important because...

• it makes customers happy

• business can understand the market and competition

• business can make better decision

• All of the above

What are the two types of market research

• Qualitative and quantitative

• Primary and Secondary

What is primary research?

Secondary research is data that already exist

• True

• False