Tourism and Hospitality Marketing

the action or business of promoting and selling products or services, including market research and advertising.

• Marketing

• Advertising

• Promoting

• Selling

Marketing has become a buzzword in the world of business when the competition to gain market share began among businesses.

• TRUE

• FALSE

Tourism is one of the leading industries of the future.

• TRUE

• FALSE

Tourism is not a single product. It is a combination of (blank and blank) which results in a holistic experience for the traveler.

• products and services

• promoting and selling

• goods and services

• tangible and intangible

Tourism is not a single product. It is a combination of products and services which results in a (blank) for the traveler.

• holistic experience

• fantastic experience

• great experience

• awesome experience

Tourism products cannot be touched, smelled, taster felt nor heard prior to purchase. They cannot be subjected to prior scrutiny. One cannot examine nor test them before purchase, unlike consumer products which can be sampled.

The tourism product cannot be separated from the consumer. When tourist avail of the products and services, they have to personally go to where the products are.

The tourism experience is likely to be different depending on when the product is availed, who one is with, and how the service providers deliver the service at the time of consumption.

The tourism product is one of the most highly perishable of products. Perishability, as used i this context, refers to not being able to forward inventory to the next day.

Seasonality does not only refer to the seasons of the year or the weather conditions. It is also referred to the behavioral patterns of the travel market.