Quiz 3 Entrep

The process of integrating the strategies formed from the marketing mix to give an identity to the product or service.

• Promotion

• Packaging

• Branding

Refers to the identity of a company, of a product, of service, or of an entrepreneur himself or herself.

• Brand

• Price

• Process

A step-by-step procedure or activity workflow that the entrepreneur or employees follow to effectively and efficiently serve customers.

• Process

• Promotion

• Packaginbg

It is how the product or service is presented to customers

• Branding

• Process

• Packaging

Involves presenting the products or services to the public and how these can address the public’s needs, wants problems, or desires

• Branding

• Packaging

• Promotion

The peso value that the entrepreneur assigns to a certain product or service after considering its costs, competition, objectives, positioning, and target market.

• Price

• Brand

• Process

Refers to a location or the medium of transaction. A strategic location depends on the nature of the business and the primary target market.

• Place

• Product

• Market

Any physical good, service, or idea that is created by an entrepreneur or an innovator in serving the needs of the customers and addressing their existing problems.

• Place

• Product

• Process

Are what the customer wants to achieve.

• Place

• Perception

• Aspiration

Involves the customer’s recognition of certain voids to fill.

• Aspiration

• Deprivation

• Perceptiuon