The product life cycle

You need to invest a lot in marketing during the ________ phase of the product life cycle.

• Introductory

• Growth

• Maturity

• Decline

Products will always reach maturity in the Product Life Cycle.

• True

• False

An example of a product that reached maturity and is declining very quickly is ___________.

• Coca Cola

• The iPhone

• Movies

• Crocs

Sales start to drop during the ___________ phase.

• Introductory

• Maturity

• Growth

• Decline

Once a product is on the decline, it cannot be saved.

• True

• False

Video stores were made redundant by _________.

• Netflix

• The cinema

• The TV

A product that is selling rapidly but is still growing is in the _________ phase.

• Introductory

• Growth

• Maturity

Right now, Coca Cola is in the ___________ phase.

• Introductory

• Growth

• Maturity

• Decline

Products that are in the maturity phase are called __________.