Marketing intro

Which of these is not one of the 4Ps?

• Place

• Price

• Process

• Promotion

• Product

What was the name of the TV show we watched in class last week?

• Teen Carnage

• Totally Clueless

• Terrible Canteen

• Teen Canteen

Which two of these would be examples of promotion?

• Sponsorship

• Ingredients

• Magazine adverts

• A price increase

What is it called when a company sells a product for less than it costs to make it?

• Pound sinker

• Product destruction

• Loss leader

Which company had the chance to buy Netflix, but turned it down?

• Boots

• Blockbuster

• B&Q

• Brewdog

Which Finnish company used to be the world's biggest mobile phone manufacturer?

• Ericsson

• Microsoft

• Huawei

• Nokia

Which two of these would be classed as relevant to the price part of the Marketing Mix?

• Selling on Amazon

• Student discount

• Buy one get one free

• Using vegan ingredients

Which company has the biggest market share in the UK pizza delivery industry?

• Dominos

• Papa Johns

• Pizza Hut

• Pizza Express

What is the closest village/town to Donald Trump's golf course in Aberdeenshire?

• Braemar

• Ballater

• Balmedie

• The Broch

A unique blend of the Four Ps designed to create satisfying exchanges with a target market is a ______________

• Marketing Mix

• Target Market

• Niche Market