Marketing - Unit 6 - Market Research

The process of gathering market information is known as

• Target Market

• Data

• Market Research

Market information that a company gathers directly from the customers for a specific purpose is called ____

• Market Segmentation

• Primary Data

• Secondary Data

Market information that is gathered by another person or organization is called _____

• Market Research

• Market Segmentation

• Secondary Data

Which of the following does product testing accomplish?

• determines where there are competing or alternative products that work better

• shows if there are improvements or added features needed before it launches

• identifies which product might be the most successful

• all of the above

What type of information can you get from focus groups?

• reactions about new advertisements

• opinions on certain products

• responses to customer service policies

• All of the above

Using websites such as the U.S. Census Bureau is an example of what type of data source?

• public data

• reviews

• case study

• focus group

Using a keyword search tool to see what people are searching for is an example of what type of data source?

• public data

• secondary data

• reviews

• focus group

Reading what customers say about a product they've purchased is an example of what type of data source?

• public data

• Reviews

• focus group

• secondary data

A company creates a questionnaire to get information about a customer's feelings about a recent purchase. This is an example of what type of data source?

• public data

• secondary data

• reviews

• focus group

A company creates a blog post about a new product and asks for feedback in the comments from its followers. This is an example of what type of data source?

• public data sources

• surveys

• secondary data

• Web sources