ESB 2.2 - Analyze Aspects of Marketing Processes

Which of the following is considered a digital marketing platform?

• Billboard advertising

• Television commercials

• Social media

• Newspaper ads

What is a primary goal of content marketing?

• To interrupt potential customers with ads

• To engage and educate the audience with valuable content

• To make direct sales

• To collect email addresses only

Which method is used to analyze market reactions?

• Customer surveys

• Internal financial audits

• Competitor price setting

• Supplier negotiations

What does analyzing sales data help a business understand?

• The effectiveness of its marketing strategies

• The number of employees needed

• The layout of its retail stores

• The color scheme of its logo

What is customer acquisition cost (CAC)?

• The cost of retaining a customer

• The cost associated with convincing a customer to buy a product/service

• The cost of manufacturing a product

• The cost of distributing a product

Which of the following is NOT an element of a marketing plan?

• Target market analysis

• Product pricing strategy

• Employee vacation schedules

• Distribution channels

What is the purpose of analyzing customer retention costs?

• To determine how much it costs to acquire a new customer

• To calculate the total revenue from sales

• To understand the cost of keeping an existing customer

• To identify the most profitable product

Which marketing method focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience?

• Guerrilla marketing

• Content marketing

• Outbound marketing

• Direct marketing

In the context of sales data analysis, what does the term "conversion rate" refer to?

• The rate at which inventory is restocked

• The percentage of website visitors who make a purchase

• The change in sales volume over time

• The number of customer complaints received

Which of the following platforms is primarily used for B2B (Business to Business) marketing?

• Instagram

• LinkedIn

• Snapchat

• TikTok