Business of Sport Trends

Which of the following is a major trend in the sports industry

• Increase in club memberships

• Increased marketing through social media

• Decrease in gym memberships

• Increase in rugby participation

Which of the following is media marketing

• Newspaper articles

• Word of mouth

• Free camps/training sessions

• Watching the football

Why would companies use social media

• Easy to use

• Instagram is popular

• To find new customers

• Why not?

What is an advantage for sports using media

• Its fun to watch sport

• Media force changes to event timings, rules and season dates

• Sports stars lose their privacy

• Viewer gets close up action and instant information

What is a disadvantage for the media?

• Difficult and expensive to lead in a competitive market

• Sports are attractive, positive brands and add to company credibility

• Can sell other products and services e.g. pay to view

• Subscription fees/increased sales mean larger profit

What is a USP

• Universal service product

• Unique selling point

• Unique sports product

• Universal sports person

What could we comment on in the exam, in terms of TRENDS

• Changes in participation rates

• New trainers that are out on sale

• How to play sport

• CHanges in sportswear

How many employees would a micro business have

• Under 20

• Under 15

• Under 6

• Under 8

Who owns a public sector company

• A director

• A group of members

• A committee

• The government

How many Ps do we need to know for marketing

• 2

• 5

• 7

• 9