Pop Quiz: MKT558 Digital Marketing Chapter 2

Pop Quiz: MKT558 Digital Marketing Chapter 2

University

20 Qs

quiz-placeholder

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Pop Quiz: MKT558 Digital Marketing Chapter 2

Pop Quiz: MKT558 Digital Marketing Chapter 2

Assessment

Quiz

Business

University

Hard

Created by

Geng Kapak

Used 129+ times

FREE Resource

20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Understanding an organization's environment is a key part of ______________.

Customer analysis

Environmental analysis

Situation analysis

Marketing analysis

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

____________ is the process of continuously monitoring and analyzing events in an organization’s environment which have implications for planning.

Competitor scanning

Situation analysis

Marketing research

Environmental scanning

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Competitor is an example of ________________

Micro-environment

Multi-environment

Macro-environment

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

From micro-environment perspectives, ___________ are important actors in a company’s immediate trading environment.

Customers

Competitors

Suppliers

Online marketing intermediaries

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

"Marketers need to access the level of customer Internet access and activity for different market and the online market share" - This statement is related to:

Digital consumer behavior

Demand analysis

Competitor analysis

Supplier analysis

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Age, gender, and income level are examples of ____________ characteristics.

Geographic

Behavioral

Psychographic

Demographic

7.

MULTIPLE SELECT QUESTION

20 sec • 1 pt

For further understanding on customer characteristics in situational analysis, marketers can refer to two (2) technique: ______________ and _____________.

(Choose two answers)

Persona analysis

Demographic characteristics

Digital influence

Customer scenario

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