Pop Quiz: MKT558 Digital Marketing Chapter 2

Quiz
•
Business
•
University
•
Hard
Geng Kapak
Used 129+ times
FREE Resource
20 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Understanding an organization's environment is a key part of ______________.
Customer analysis
Environmental analysis
Situation analysis
Marketing analysis
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
____________ is the process of continuously monitoring and analyzing events in an organization’s environment which have implications for planning.
Competitor scanning
Situation analysis
Marketing research
Environmental scanning
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Competitor is an example of ________________
Micro-environment
Multi-environment
Macro-environment
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
From micro-environment perspectives, ___________ are important actors in a company’s immediate trading environment.
Customers
Competitors
Suppliers
Online marketing intermediaries
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
"Marketers need to access the level of customer Internet access and activity for different market and the online market share" - This statement is related to:
Digital consumer behavior
Demand analysis
Competitor analysis
Supplier analysis
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Age, gender, and income level are examples of ____________ characteristics.
Geographic
Behavioral
Psychographic
Demographic
7.
MULTIPLE SELECT QUESTION
20 sec • 1 pt
For further understanding on customer characteristics in situational analysis, marketers can refer to two (2) technique: ______________ and _____________.
(Choose two answers)
Persona analysis
Demographic characteristics
Digital influence
Customer scenario
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