Consumer Market

The study how individuals, groups and organizations selects, buy, use and dispose of goods, services, ideas, or experience to satisfy their needs and wants is the meaning of...

• consumer market

• consumer value

• consumer behavior

• consumer decision

what factors influence the characteristics of consumers?

• Personal and Social

• Cultural and Personal

• Politic and Social

• Economi and Politic

How many levels of consumer's need in Maslow's Hierarchy Pyramid

• 5

• 7

• 6

• 3

which of the following is a part of consumer behavior?

• how competitor prices its products

• factors that influence how people purchase and use products and services

• the design of marketing research study

• all are correct

The first (bottom) level in the hierarchy of need is?

• security

• social

• physiological

• esteem

The second step in making decision is?

• Evaluation of alternative

• Information search

• Problem recognition

• Purchase decision

Gaining respect and recognition from others satisfies is

• Security needs

• Self-actualization needs

• Esteem needs

• Social needs

An important part in the first of consumer decision-making process is

• gathering information about alternative solution

• determining the strength of the need and the urgency to satisfy the need

• realizing whether a product provides a solution to a problem

• determining if you have adequate information to make a decision

which are included in consumer psychology

• Motivation and Memory

• Learning & Self esteem

• Personality & Memory

• Value & Perception

The history, belief, customs and traditions of a group that are passed on from generation to generation is the group's

• Personality characteristics

• Culture

• Social class

• Reference group